"War is no longer what it used to be..."

Baudrillard's critique of the handling of the Gulf War reminds of Marshall McLuhan's evisceration of the televised 1976 Presidential Debates.

"In this forum of war which is the Gulf, everything is hidden: the planes are hidden, the tanks are buried, Israel plays dead, the images are censored and all information is blockaded in the desert: only TV functions as a medium without a message, giving at last the image of pure television."
-Gulf War Did Not Take Place, pg. 63

Baudrillard writes that the war did not live up to the scale and media coverage of previous wars. It seems to me that Baudrillard's experience of the Gulf War is primarily through television. In his essay he doesn't complain about how the war was written about in the press - his observations sound solely derived through McLuhan's ultimate cool medium. This is why the two philosophers remind me of each other.